COTOPAXI CONCEPT
THIS COTOPAXI CONCEPT WAS A SCHOOL PROJECT EXPLORING BRAND IDENTITY. THE TASK WAS TO CREATE A PRODUCT FOR A BRAND THAT WAS CHOOSEN FOR US BY OUR PEERS. THE PRODUCT WE CREATED WOULD NEED TO SHOW OUR ABILITY TO IDENTIFY A BRANDS IDENTITY AND MAKE A PRODUCT THAT WOULD REFLECT THE IDENTIFIED BRAND.
For more information on Utah State Universities OPDD (Outdoor Product Design & Development Program) vist their website below. Additionally visit Cotopaxi’s website to for a more in depth view at their brand.